The Value of CRM for an Organization
There is so much that you can get from CRM systems. However, before you invest in one, ensure you go through the list of features they offer and compare it with a standard listing like the one discussed here..
CRM tool is the best tool available for client management whether it’s getting their information, updating it, optimizing relationships, and tailoring specific deals to each client. A CRM can do so much more because it bridges any gaps between the company and the customers. Building relationship with customers will help retain customers and create loyalty. This will assist your company’s growth and increase the profit as well. The CRM is also an excellent tool for enhanced customer satisfaction and also enhances the efficiency of your business and will also improve the profits further. The tool lets you believe that Customer is the King and live up to it.
Control Plus incorporates CRM features that lets you store customer and prospect contact information, identify sales opportunity, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it. To contribute towards the successful CRM implementation, below are the top CRM features that Controlplus software includes:
- Contact Management: This feature is the most basic and every CRM application must have it. The contact management function is crucial in the collection and efficient organization of customer data. It tracks leads as it progresses through the sales pipeline and make first purchase. It manages customer profiles, relationships and communication history.CRM gives a complete picture of all customers.
- Customer management: This feature involves keeping track of customer relationships, profiles, and communication history .This feature also allows for the segmentation of contacts into groups for better targeting and personalization. This is an important ingredient in customer satisfaction.
- Lead Management: Lead management is designed to generate new potential business client, generally operated through a variety of marketing campaigns or programs Based on this lead scoring process, the CRM system allows the business teams to determine the potential customers to follow up. In helping the sales team direct their energies on the right leads at the appropriate time, CRM software can improve productivity and efficiency.
- Task Management: Customer management is tightly coupled with employee management. If you want to serve your customers better, first manage your employees better. If a customer’s request is pending for long time because your employees do not know who should work on it, it will never improve customer experience. It is important to assign and complete tasks within time and budget. Using CRM, business can automate task management process. It creates and assigns tasks among employees based on their skill set, availability, geography etc.
- Reports and Dashboards: Report is one of the key features of CRM software. Do you know what was the most profitable channel? Which product performed well last year? Data is valuable when you have the ability to find out something actionable. Simply capturing and storing massive amount of information is not enough. This feature gathers and analyzes customer data. It helps employees to perform daily tasks better and upper management to take more accurate business decision.